The Association of Swedish Travel Agents and Tour operators (Svenska Resebyråföreningen, SRF) was founded in 1937. Based on sales SRF currently represents 85% of Sweden’s travel agencies and nearly 50% of the tour operators (excl. the big charter tour operators). SRF has some 230 member companies and represents 400 sales offices. The member companies employ just over 4,000 people and have a business volume of SEK 33.5 billion (in the year of 2011).
BUSINESS CONCEPT SRF’s business concept is to create the right conditions for travel agencies to develop profitable relationships with customers and suppliers.
INFORMATION and ADVISORY SERVICES SRF assists its members with advice and information and implements joint marketing initiatives. SRF produces a newsletter, arranges theme days and holds information seminars targeting specific groups.
INTERNATIONAL SRF follows international developments with interest through UFTAA (Universal Federation of Travel Agents' Associations),www.uftaa.com and collaborates with the travel agents’ organisation within the EU through ECTAA (Group of National Travel Agents' and Tour Operators' Associations within the E.U.) www.ectaa.org . There is also a close collaboration between travel agency associations in Scandinavia.
LOBBYING SRF strives to influence the Swedish Parliament, government and public authorities when it comes to reports and proposals, for example regarding various taxes and new or amended legislation affecting the development, focus, responsibility and business relations of travel agencies.
PROFITABILITY Profitability is a central issue. SRF is not involved in negotiations concerning purely commercial agreements but provides assistance on questions that are of commercial significance, such as models for new forms of payment, business development and the principles underlying different agreements, as well as insurance issues, payment routines, guarantees, etc.
MEMBERSHIP To qualify for membership of SRF, a company must have conducted operations for at least one year and its financial standing must be sound. The company must also have issued the applicable guarantees laid down by law and by the industry itself.
Every travel agency must be staffed by at least two suitably qualified people. The manager in charge of the travel agency must have at least 5 years’ documented experience of travel agency operations. Other employees must have at least 1 year’s experience of and training in the relevant type of sales. All members must fulfil SRF’s criteria to ensure that SRF represents quality and credibility. This enables member companies to guarantee customer satisfaction.
GOALS SRF’s operations shall generate clear added value for member companies.
STRATEGIES SRF shall influence and develop the conditions and fundamental structures of the travel agency industry.
SRF shall analyse and communicate trends and developments within the industry.
SRF shall develop healthy relationships with authorities and opinion makers.
TRAINING SRF is represented on various boards and committees so that it can further the development of the necessary industry training courses that will ensure top professional expertise. SRF is the majority owner of TRAC Travel Academy. Training courses and seminars are arranged under SRF’s auspices. SRF also follows technical and systems development through its representation in various reference groups and steering committees.
VISION Travel agencies approved by SRF shall be leading companies in the Swedish business community in terms of development, growth and profitability.
AIM The association’s aim, as stated in its statutes, is to promote a positive development of the travel agency industry and to safeguard its members’ rights and obligations and assist members on issues of common interest.
102 04 STOCKHOLM
(hörnet av Karlavägen)
08-762 68 60
08-762 69 48
Svenska Resebyråföreningen, 802015-0358
Svenska Resebyråföreningens Service AB, 556416-0728